Sex, Lies and Data Mining

2011/07/31

“Ogas and Gaddam purport to have discovered in this data — with the aid of sex research, evolutionary psychology and comments posted on pornography hubs and other Web sites — “the finite set of sexual cues” (analogous to the five different taste cues our tongues can discern) hard-wired into our neural circuitry that “activate our desire software.”

Their breakdown is simple. Men like pornography. Women like romance novels. (…)”

in http://www.nytimes.com/2011/07/31/books/review/a-billion-wicked-thoughts-by-ogi-ogas-and-sai-gaddam-book-review.html?_r=1&nl=todaysheadlines&emc=tha26

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